Family Entertainment Live and Mattel, Inc. Announce Monster High Live North American Tour
February 22, 2023
Family Entertainment Live and Mattel, Inc. announced today Monster High Live, a national tour kicking off in September 2023. Seasoned producer Full Stop Productions has been tapped to create and design the touring production centered on Mattel’s globally celebrated IP.
Monster High Live will deliver fang-tastic music, dancing, and the important messages of acceptance and inclusion to its passionate fandom. Today’s news marks the second time Family Entertainment Live and Mattel have collaborated, having brought the incredibly popular Hot Wheels Monster Trucks Live national tour to life in 2019.
The all-new cast of Monster High Live will take the franchise’s beloved stars Clawdeen Wolf, Draculaura, and Frankie Stein through a storyline centered on preparing for the school’s annual Monster Ball. Hit music from the film and animated series as well as familiar pop songs will be featured in brilliant production numbers as the characters realize that differences are meant to be embraced.
Monster High Live launches on the heels of the hugely popular Monster High The Movie, a Nickelodeon Kids’ Choice Award nominated live-action musical that debuted at number 1 in 22 countries on Paramount+ and Nickelodeon during its launch week. Monster High, an animated series based on the Mattel IP, is currently airing on Nickelodeon.
Mattel first introduced Monster High in 2010, and it quickly became one of the most successful and beloved kids’ properties of all time. The franchise seeks to foster a more accepting world where everyone is proud to be their authentic self. Today, Monster High is back with a reimagined set of fabulous characters reflected in a new set of dolls, accessories, apparel, costumes and more inspired by the original ghouls for a new generation that embraces what makes them unique and rallies people everywhere to express themselves. Production on both a new season of Nickelodeon’s hit animated series Monster High and a sequel to Monster High The Movie are underway.
“There is nothing quite like experiencing a live event with thousands of fans who love the same characters and storylines as you,” said Ken Hudgens, CEO of Family Entertainment Live. “In teaming up with Mattel and Full Stop Productions, we’re able to translate Monster High to the stage and bring fans together, in person, for the first time.”
“We were so excited to relaunch Mattel’s iconic Monster High franchise in 2022 to the delight of fans all around the world,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “In a short time, the brand has already delivered new, highly popular dolls, an animated series, and a live action movie musical. We’re thrilled that Monster High is hitting the road, extending this exciting franchise relaunch into a live experience for families nationwide."
Tour information is available at monsterhighlive.com.
About Family Entertainment Live
Family Entertainment Holdings, LLC is a diversified, entertainment holding company that develops family-oriented live events including Monster High Live, Magic of Lights®, an outdoor holiday lights experience displayed at venues throughout North America and Hot Wheels® Monster Trucks Live, showcasing a toys-to-life show of Mattel’s legendary Hot Wheels Monster Trucks show presented across North America, Europe and elsewhere internationally. The Company is headquartered in Medina, Ohio. For more information visit familyentertainmentlive.com.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Full Stop Productions
Full Stop Productions, Inc. is a full-service leader in event production and profitability, specializing in transforming brand IP into live entertainment that transcends the limitations of reality and engages audiences around the globe. Leveraging a vast network of creative partners, the Company specializes in all aspects of event design and delivery. Projects highlights include LOL Surprise Live! VIP Party, Fairgrounds St. Pete, the Clerks III Marketing Activation, and Monster High Live. For more information visit fullstopproductions.com.