bMedia Acquires Lamar’s Assets in Puerto Rico

April 16, 2018

Puerto Ricans at the forefront.

(San Juan, Puerto Rico, April 16, 2018) bMedia Group, a local company founded in 2008 and directed by two young Puerto Rican entrepreneurs, announces today the acquisition of the assets of Lamar Advertising of Puerto Rico, from Lamar Advertising Company (LAMR), a multinational outdoor advertising company.

“Thanks to the support of all of our clients and our excellent work team, we have evolved and kept at the forefront of market trends and needs through acquisitions like this one, which have proven to be extremely positive for the industry and the economy of our country,” said Héctor Horta, founding partner of bMedia.

On the other hand, Juanchi Casillas, also a founding partner, commented: “As a young entrepreneur, I am proud to be able to materialize this great strategic acquisition as it fulfills our objective of continuing to contribute to the economic development of the country and in turn, allows us to continue solidifying the outdoor advertising industry. Lamar’s media assets further complements our bMedia offering, hence providing our clients with an outdoor media network that will allow them to communicate with their consumers more effectively.”

With this transaction, bMedia further diversifies its media network and solidifies the advertising market with new alternatives via strategic impact and high quality locations for advertisers. “As Puerto Rican entrepreneurs, this acquisition reaffirms our commitment and our desire to invest for the betterment and the future of Puerto Rico,” both partners concluded.

Lamar Advertising Company is one of the largest outdoor advertising companies in the world with more than 348,000 displays across the United States and Canada.

bMedia Group is an outdoor advertising services company in Puerto Rico. It provides billboards and other technological media vehicles in digital and static formats. The company offers strategic advertising solutions and personalized service by a team composed of Puerto Rican professionals.

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