MediaBrains enters Agriculture vertical market by partnering with DairyBusiness magazine

June 02, 2008 in Portfolio News

NAPLES, Florida - MediaBrains, a leader in b-to-b online directory advertising, today announced a newly formed partnership with DairyBusiness magazine that represents MediaBrains' entry into the Agriculture vertical market.

MediaBrains will build and manage DairyBusiness Industry Directory, which serves as a buyer's guide for the Dairy Production industry. The Industry Directory is accessible through a prominent link on the www.dairybusiness.com website.

Our partnership with DairyBusiness represents MediaBrains' entry into the Agriculture vertical market. MediaBrains now represents 92 Industry Directories in virtually every vertical market, including Automotive, Healthcare, Government Security, Finance, Interior Design, Electrical Engineering, Manufacturing and many more," says Gina Paddock, Vice President of Sales for MediaBrains. DairyBusiness is the trusted name in the Dairy industry, and we look forward to a mutually beneficial partnership."

The Industry Directory will direct buyers to companies who provide dairy-related products and services they are searching for, such as milking systems, cooling, milk quality, herd health and reproduction, seed selection, manure management and dairy technology.

For advertisers, the DairyBusiness Industry Directory is an excellent way to reach pre-qualified dairy buyers at the exact moment when they are searching for products and services.

We look forward to offering this new and highly effective marketing channel to our advertisers, as well as providing an extremely valuable service to our loyal readers," says Joel Hastings, Publisher of DairyBusiness.

About MediaBrains

MediaBrains, a leader in business-to-business online advertising, specializes in industry directories contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MeidaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit www.mediabrains.com/"

About DairyBusiness Communications

DairyBusiness Communications is a Multi Ag Media LLC company. Publications include Western, Midwest, and Northeast DairyBusiness, and HolsteinWorld publications, the DairyProfit Weekly newsletter, the DairyLine Radio network, Farm Market iD data, www.dairybusiness.com, and the Ag Expos publications.