MediaBrains forms strategic partnership with 1105 Media

January 18, 2008 in Portfolio News

MediaBrains, a leader in business-to-business online advertising, today announced it has formed a partnership with 1105 Media, Inc., an integrated business-to-business information and media company.

MediaBrains will build and manage online industry directories for seven of the company's publications: Environmental Protection, Occupational Health & Safety, Security Products,Water & Wastewater Products, Home Health Products, Respiratory Management, Mobility Management.

"We welcome 1105 Media and are excited to be part of their plan to grow the company's online revenues,"says MediaBrains CEO Joe Buckheit.

Industry directories are similar to vertical-specific yellow pages, a buyer's guide to help website visitors quickly and easily find providers of the products and services they are searching for.

"This partnership enables us to put an online directory solution in place quickly. MediaBrains has an outstanding directory platform and will lock in great profit margins for our business, while at the same time allowing our management team to focus on their core initiatives," says Neal Vitale, President and CEO of 1105 Media, Inc.

1105 Media joins MediaBrains' client list of publishers including Prism Business Media, Crain Communications Inc., VNU Business Media, Highline Media, Bobit Business Media, CMP Media LLC, publishers of well-known magazine brands such as Automotive News, BtoB, Insurance and Technology, School Bus Fleet, Metro, and WasteAge.

About MediaBrains

MediaBrains, a leader in business-to-business online advertising, enables marketers to reach targeted buyers by placing advertising alongside relevant content on vertically-focused websites. Formed in 1996, MediaBrains' exclusive network of online publishers covers 20 vertical markets and consists of more than 75 premium websites. For more information, call 800.627.2467 or visit www.mediabrains.com

About 1105

1105 Media, is a leading provider of integrated information and media in targeted business-to-business markets, including specialized sectors of the information technology community; industrial health, safety and compliance; security; environmental protection; and home healthcare. 1105's offerings span print and online magazines, journals and newsletters; seminars, conferences and trade shows; training courseware; and web-based services. 1105 Media is based in Chatsworth,CA, with offices throughout the United States.It was formed on April 7 2006 by Nautic Partners LLC, Alta Communications and Neal Vitale to acquire 101communications LLC and Stevens Publishing.

Media Contact

Marlo Sollitto

(239) 354-1819