Switch and Data Hires Industry Veteran David Reitman to Launch Content and Entertainment Practice

December 04, 2007 in Portfolio News

TAMPA - December 4, 2007 - Switch and Data (NASDAQ: SDXC), a leading provider of Internet exchange and colocation services, today launched a new practice focused on the Content and Entertainment marketplace.  The practice will enhance Switch and Data's current offerings with specialized expertise to assist digital media and online gaming companies design, develop, and deploy infrastructure solutions to support their business growth.  Switch and Data has appointed David Reitman, an 18-year industry veteran who was previously with AT&T, as vice president to develop and lead the practice.&; Switch and Data's state of the art facilities provide high power (AC and DC), cooling, and the PAIX peering fabric, combined with a broad geographic footprint, to meet the unique needs of these market segments.

Mr. Reitman joins Switch and Data from AT&T where he led AT&T's Digital Media & Online Game Services efforts.  In his role as vice president of Switch and Data's Content and Entertainment Practice, he is responsible for developing the solutions and features that cater to the needs of this market.

"The digital entertainment industry is experiencing intense growth as video and online gaming continue to build globally," said Bill Roach, Senior Vice President of Sales for Switch and Data. "David is well known throughout this industry and we're very excited to have someone with his level of expertise lead this new practice."

One of the fastest growing areas in this industry is online gaming, particularly the massively multiplayer online game (MMOG) segment. The sophisticated equipment and high-power servers that run these businesses have very demanding requirements for power, cooling and bandwidth.&; Switch and Data's PAIX peering exchange which scales to 10 GigE port speeds and high power density in excess of 200 watts per square foot are ideally suited to support these businesses.

While at AT&T, Mr. Reitman and his team supported the largest MMOG in the world, as well as numerous other MMOG and digital content sites globally.

"The infrastructure needs of the leaders in the content and entertainment industries - from power and cooling to network connectivity and bandwidth - are huge," said Reitman. "Switch and Data's facilities satisfy these needs and offer the PAIX peering exchange and the broadest geographic footprint in North America. These help our customers improve the end-user experience by placing their content closer to more eyeballs than other providers in the market."

Switch and Data's TechSmart 'remote-hands' service helps to ensure maximum uptime and a high quality end-user experience for content and entertainment companies.  TechSmart is available in each one of Switch and Data's 34 colocation sites to help customers realize high quality performance and uninterrupted uptime for their end users.

About Switch and Data

Switch and Data is a leading provider of Internet exchange and colocation services. Based in Tampa, Florida, Switch and Data operates one of the largest footprints of neutral Internet exchange and colocation facilities in North America serving more than 880 customers. Switch and Data's PAIX is recognized worldwide as the premier name in peering and Internet exchange services and is home to one of the largest commercial exchange points in North America.